How ISKCON took Hinduism to the US heartland

Unlike other versions of Hinduism that gurus have presented to Americans, ISKCON is unique in that it has never attempted to universalise or dilute Hindu beliefs and practices in order to fit into local American customs. In fact, ISKCON encourages its disciples to learn Sanskrit, chant mantras, wear Indian clothing, eat vegetarian food, and devote themselves to Krishna. ISKCON presented Krishna as a monotheistic supreme deity, and has augmented its theology to draw parallels with Christ.